Tuesday 19 January 2016

Being a brand ambassador, isnt a joke!

Every brand trusts a particular individual to decide him/her to be the brand ambassador of their product/s. At a glance we normally witness a politician/ Film star/ cricketer or any other well known celebrity to be elected as the ambassador for most of the brands all across the globe. For the past one decade, we have seen Mr. Aamir Khan to be the brand ambassador for a Brand which has a lot of emotions and sentiments attached to it.

Yes i am taking about India, as a brand. We as citizens of India have a sense of patriotism and emotions when it is something about the nation We get goosebumps while singing the national anthem and are always at our toes when we are told to do something for the nation. India has been branded as Incredible India, and Mr. Aamir Khan has been elected to be its Brand ambassador. Now, as a Brand Ambassador, its important for a person to promote the brand, work immensely on its welfare and protect its essence and beauty. But Mr.Khan seems to odd the evens by speaking out something which is absolutely obnoxious. I totally agree that there are certain incidents which are happening in India which is a matter of concern and it needs to be resolved. But commenting on the nation by naming it to be an Intolerant nation is something which is not accepted. I am not against the freedom of speech but Mr. Khan should also understand that he is the brand ambassador. It would be wiser on his part to first resign as the Brand ambassador of the country and then comment on such notions. Being the brand ambassador and commenting such statements, he has made a mockery of himself. Now, people say that Aamir Khans wife has stated this and he was against it but as a responsible ambassador he should have kept those discussions home bound. If he was seriously concerned about this, he could have spoken to the PM and come up with certain solutions to this issue rather than addressing a press conference and stating his household discussions in public. Things are getting better. Now people are not willing to leave the country for education or job. India has developed a lot during the recent times and this has retained our youngsters and citizens hence getting better opportunities served in a platter.

A movie like PK wouldnt have been a successful one in an intolerant nation. The three Khans wouldnt have ruled an industry in the Hindu dominated country if India was intolerant. Mr. Khan never spoke about the 26/11 issue. He never spoke about Salman khan being bailed. These are few instances which pops up in mind but not to ignore there are even more incidents which are to be mentioned in the due course. I think the government has taken the right decision to not renew his contract as the brand ambassador of India and they would also be wise enough to elect the right person to be the Brand Ambassador of Incredible India.

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