In the hospitality industry, guest experience is key. With more and more guests starting to share their experiences on social media, good or bad, hotels recognize the user-generated content as opportunities to leverage for lead generation, marketing, and guest engagement. So how can hotels get the guests to keep driving positive content creation throughout the guests’ stay? This is where social hubs and social walls come in!
1) Display User. Generated Contents on Screen:-
Social walls on a centrally located display screen throughout lobbies or each individual guest rooms enable hotels to promote their guests’ photos/tweets! For example, hotels can display a social hub with all their guests check-in photos from Instagram or tweets of their experiences to get new guests excited. Guests would love to contribute to get their 15 seconds of fame on the screen! As more content comes in from your guests, you as a hotel now have a lot of content to leverage for future marketing materials.
2) Increase Conversions on Websites with Authentic Social Content:-
Potential guests are not only researching online before they book, but are also heavily influenced by reviews and recommendations. Hotels can take advantage of social walls to drive traffic by aggregating positive social posts about their location and brand right next to the reservation page. Using social hubs, your hotel can aggregate your own branded Facebook Page to keep your visitors up to date with the latest news/discounts directly on your site or even positive Instagram hashtagged photos and display them on your site, or better yet, your checkout page.
3) Generate More Online Bookings with Guest Photos and a Call to Action:-
The path can be long and tedious for a potential customer to go from seeing content to making a reservation. That’s why social walls can enable hotels to add a “Book Now” call to action button on each social media post to increase conversion and online bookings. Less clicks for the guest means a higher chance of booking
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